Marketing and Communications

When and How to Apply Agile Principles in Marketing and Communications

| 1 hour

The use of agile methods continues to be a topic of discussion among leaders within the marketing function. Many marketing and communications leaders want to implement agile but don’t know how it will work for their function. Hindrances to effective implementation can often be linked to a lack of understanding of when and how agile should be executed. Join this complimentary marketing webinar to find out the necessary elements and practices of agile and general ways it can be applied successfully in marketing.   

  • Understand agile principles

  • Identify when to apply the methods in marketing

  • How to apply agile successfully in marketing

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Hosted by

Lacretia Marsh

Sr Principal, Advisory

Aprill Baughns

Sr Director Analyst

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