Marketing and Communications
The use of agile methods continues to be a topic of discussion among leaders within the marketing function. Many marketing and communications leaders want to implement agile but don’t know how it will work for their function. Hindrances to effective implementation can often be linked to a lack of understanding of when and how agile should be executed. Join this complimentary marketing webinar to find out the necessary elements and practices of agile and general ways it can be applied successfully in marketing.
Understand agile principles
Identify when to apply the methods in marketing
How to apply agile successfully in marketing
Return to this web page to watch this webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.
Lacretia Marsh
Sr Principal, Advisory
Aprill Baughns
Sr Director Analyst
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