What if supply chain leaders could predict how a customer will react? A digital twin of the customer (DToC) is a dynamic, virtual mirror representation of a customer (persona, group of customers, or even a machine) that simulates and anticipates customer behavior. Chief supply chain officers (CSCOs) can use DToCs to predict how a customer will react, given a specific set of supply chain and market parameters, conditions, and control or input signals. Think about the effects of being unable to accurately forecast consumer expectations for new products or services, forecast demand variations on the upside or the downside, or balance supply and demand side risk. To overcome these obstacles, promote growth, and enhance the customer experience, leading CSCOs should invest in building DToC. Join this complimentary supply chain webinar to understand the digital twin of the customer and why it should be part of the supply chain digital roadmap.
Understand digital twin of the customer (DToC) and why it should be part of the supply chain digital roadmap
Explore the potential benefits of leveraging DToC for supply chain
Develop plans to overcome barriers for implementing DToC
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Sr Director Analyst
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