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Effective Personas Can Work With, Not Against, Segmentation
Distinguish between audiences, segments, and personas
Incorporate segmentation into your persona development
Get started with your current personas
Audiences, segments, and personas — what are the differences, and when do you use each one? As personalization becomes an expectation, understanding whom you are targeting is key. This complimentary webinar takes a back-to-basics approach to understanding the differences between audiences, segments, and personas, and how to incorporate the logic of segmentation into the development of actionable tools.
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