Marketing & Communications

Effective Personas Can Work With, Not Against, Segmentation

| 1 hour

Audiences, segments, and personas — what are the differences, and when do you use each one? As personalization becomes an expectation, understanding whom you are targeting is key. This complimentary webinar takes a back-to-basics approach to understanding the differences between audiences, segments, and personas, and how to incorporate the logic of segmentation into the development of actionable tools.

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Discussion Topics:
  • Distinguish between audiences, segments, and personas
  • Incorporate segmentation into your persona development
  • Get started with your current personas
Hosted by

Laurel Erickson

Sr Director Analyst


Kristina LaRocca-Cerrone

Director, Advisory