Align Your Marketing Strategy to 2021's Changing Consumer Behaviors

On-Demand | 1 hour
Discussion Topics:
  • Respond to consumer behaviors and perceptions that have changed over the past year
  • Which changing behaviors and perceptions align with broader, more longitudinal consumer shifts
  • Use consumer insights to plan for a post-COVID future

The COVID-19 pandemic made words like “unprecedented” all too common. Yet, while much of the past year certainly qualifies as unprecedented, your “post-COVID” consumer strategy and scenario will miss the mark if you consider 2020 to be a one-off blip. The hard truth is that in many ways the pandemic exacerbated pre-existing challenges and accelerated in-progress adoption of consumer behaviors, attitudes and trends. This complimentary webinar draws on Gartner’s proprietary data to give marketers an understanding not only of what’s changed or changing for consumers, but also what shifts have been in the works long before COVID entered reality and what it all means for marketers heading into the post-COVID future.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

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Hosted by
Host
Lindsey Roeschke,
Director Analyst
Host
Tim Barlow,
Director Analyst

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