Mark Beyer, research vice president at Gartner, shares his thoughts on future challenges and opportunities in big data.
Today is the start of our Gartner Business Intelligence & Analytics Summit, and big data will be a hot topic at the event. In the next few years, Gartner expects big data to become to the new normal, but, in a blog post, Mark Beyer, research vice president at Gartner, looks at the market dynamics currently pushing big data into the Trough of Disillusionment in the Gartner Hype Cycle.
Gartner is not saying big data is dead, or gone. To the contrary — Gartner predicts that big data will become the new normal between 2015 and 2017.
“The Trough means that market dynamics have changed. Experienced market vendors and implementers know what it takes for a solution to mature and reach enterprise capacity. When the market starts to reach 15-20 percent adoption, then big data will have reached the Plateau, that’s the end of ‘hype’ and the beginning productivity,” said Mr. Beyer. “For something to move into the Trough is a maturation process. Implementers and organizations will begin to choose the winning solution architectures and technologies that support them. The definition of hype is over-promising without a basis of market experience and proof. The Trough is what does that. It will then rise along the Slope of Enlightenment while others drop by the way side.”
Mr. Beyer is discussing big data trends in more detail at the Gartner Business Intelligence & Analytics Summit 2013, taking place on today through Wednesday, March 20 in Grapevine, Texas. More information on the Summit is available at www.gartner.com/us/bi. News and analysis from the event is being shared on Twitter at http://twitter.com/Gartner_inc using #GartnerBI.
Gartner, Inc. (NYSE: IT), is the world's leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities and build the successful organizations of tomorrow.
Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We're trusted as an objective resource and critical partner by more than 12,000 organizations in more than 100 countries—across all major functions, in every industry and enterprise size.
To learn more about how we help decision makers fuel the future of business, visit www.gartner.com.
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.