Roles and Responsibilities

Colin Fletcher focuses his research on helping Product Managers at IT Operations Management (ITOM) Technology and Service Providers build and bring to market their way to success using the power of independent and actionable insights. His research spans all major ITOM markets including Delivery Automation (DevOps Value Stream Delivery Platforms (VSDP), DevOps Value Stream Management Platforms (VSMP), Cloud Management Tooling, Container Management, Infrastructure Automation, Service Orchestration, etc.), Performance Analysis (Application Performance Monitoring (APM), Artificial Intelligence for IT Operations (AIOps), Digital Experience Monitoring (DEM), Network Performance Monitoring, etc.), and Experience Management (IT Service Management (ITSM), Software Asset Management (SAM) & IT Asset Management (ITAM), IT Financial Management, etc.). Some Key Trends being actively researched include DevOps, Cloud-Native development, and Product Led Growth (PLG). Mr. Fletcher's research is informed by daily conversations with clients and thought leaders, as well as more than 25 years of Senior IT Executive Experience drawn from multiple roles (Strategist, Product Manager & Marketer, Industry Analyst, and Practitioner), perspectives (user, customer, vendor, and analyst), and organizations large and small including Apple, BMC Software, Dell, Gartner, GitLab, HP, IBM Global Services, Motorola, and Quali among others.