Gartner Expert

Adnan Zijadic

Director Analyst

Adnan Zijadic is a Gartner analyst, where he is a part of the Gartner Sales Technologies team within the Gartner for Sales Leaders product group. His research focuses on Sales Force Automation Platforms (SFA/CRM) technologies, evaluations, and strategy. Further core research areas include revenue intelligence platforms, sales analytics, from best practices on getting started with revenue intelligence platforms to improving existing sales analytics initiatives, as well, as, vendor selection for specific revenue intelligence platform needs. Additional core competencies include, getting started with a CRM and CX program, how to implement CX using Gartner's CX CORE research, getting started with intelligent coordination in CX, CRM technology assessments using SPEED, and how to build and align business capability models to technology reference models within CRM and CX to evolve into a cohesive customer technology platform (CTP)

Previous experience

In his previous role at Gartner, Mr. Zijadic was a Research Content Specialist for the Enterprise Software Applications team. His responsibilities included assisting with operations and developing relationships with analysts and clients to facilitate the fulfillment of complex CRM inquiries.

Professional background

JP Morgan Chase & Co.

Relationship Banker

Areas of coverage

CRM Strategy and Customer Experience

Sales Operations

Digital Commerce and CRM Sales Technologies

Sales Strategy and Leadership


M.S, Applied Data Science, Fairfield University - In Progress

B.A., Economics, Subconcentration in Mathematics, Hunter College

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Top Issues That I Help Clients Address

1Sales Force Automation Platform- Vendor evaluation and strategy for selecting the best-fit vendor, market evolution and future direction

2Sales Analytics - How to Get Started with Sales Analytics, How To Improve Sales Analytics, Vendor Selection for Sales Analytics, etc.

3Provide Guidance on Salesforce Proposals - Sales, Service, Platform, Communities and some add-on products

4General CRM and CX Inquiries - How to Get Started With CRM, CRM Technology Assessment, CX CORE, Intelligent Coordination for CX , Customer Technology Platforms (CTP)

5Revenue Intelligence Platforms - Understanding the vendor landscape and market