Gartner Expert

Adnan Zijadic

Sr Principal Analyst

Adnan Zijadic is a Senior Principal Analyst at Gartner, where he is a part of the Sales and Customer Experience team. His research focuses on Sales Force Automation (SFA/CRM) technologies and strategy. Further core research areas include sales analytics, from best practices on getting started with sales analytics to improving existing sales analytics initiatives, as well, as, vendor selection for specific sales analytic needs. Additional core competencies include, getting started with a CRM program, vision, and strategy.

Previous experience

In his previous role at Gartner, Mr. Zijadic was a Research Content Specialist for the Enterprise Software Applications team. His responsibilities included assisting with operations and developing relationships with analysts and clients to facilitate the fulfillment of complex CRM inquiries.

Professional background

JP Morgan Chase & Co.

Relationship Banker

Areas of coverage

Sourcing, Procurement and Vendor Management Leaders

CRM Strategy and Customer Experience

Digital Commerce and CRM Sales Technologies


M.S, Applied Data Science, Fairfield University - In Progress

B.A., Economics, Subconcentration in Mathematics, Hunter College

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Top Issues That I Help Clients Address

1Sales Force Automation vendors evaluation and strategy for selecting the best-fit vendor.

2Sales Analytics - How to Get Started with Sales Analytics, How To Improve Sales Analytics, Vendor Selection for Sales Analytics, etc.

3Provide Guidance on Salesforce Proposals - Sales, Service, Platform, Communities and Various Other Add-Ons

4General CRM Inquiries - How to Get Started With CRM, CRM Technology Guidance, etc.