Hype Cycle for Broadcasting and Entertainment, 2012

Archived Published: 31 July 2012 ID: G00235870


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The Hype Cycle for Broadcast and Entertainment, 2012, highlights the transformative powers of social media, social networks and mobile devices, and how data-driven media business strategies are driving the future of media.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Content Curation Platforms
      • Personal Cloud Entertainment Platforms
      • Transmedia
      • 3D TV Services
      • Media-Embedded Merchandising
      • Automatic Content Recognition
      • Context-Enriched Content
      • Social TV
      • Social Gaming Ad Networks
      • Transactional Ad Units
    • At the Peak
      • Social Content
      • Social Media Metrics
      • Social Network Analysis
      • Mobile Coupons
      • Broadband-Connected Televisions
      • Social Analytics
      • Social Commerce
      • Social Media Marketing Platforms
      • Media Discovery and Recommendation Engines
      • Application Stores
      • NFC Payment
    • Sliding Into the Trough
      • Internet TV
      • Social Media Distribution
      • Over-the-Top Set-Top Boxes
      • Online Video Publishing Platforms
      • Social Profiles
      • Mobile Ticketing
      • Addressable TV Advertising
      • 3D Flat-Panel TVs and Displays
      • Mobile OTA Payment
      • E-Book Readers
      • Social Media Engagement Tools
    • Climbing the Slope
      • Media Tablets
      • Mobile Advertising
      • Rich Media — Live Streaming
      • IPTV
      • Consumer-Generated Media
      • Intellectual Property Rights and Royalties Management Software
      • Media Engagement Metrics
      • Mobile Social Networks
      • Network DVR
      • Game Consoles as Media Hubs
      • Social Media Monitors
      • Consumer Digital Rights Management
    • Entering the Plateau
      • Interactive TV
      • Mobile Search
      • Mobile Music Streaming
      • Mobile TV Streaming
      • Podcasting
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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