Hype Cycle for Media and Entertainment, 2014

Archived Published: 14 July 2014 ID: G00264210


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For 2014, the Hype Cycle for Media and Entertainment focuses on the transformative powers of data-driven strategies, consumer control on media and the tools that will feed new data-driven media business strategies.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Programmatic TV Advertising
      • Programmatic Direct Advertising
      • Media-Embedded Merchandising
      • TV App Platforms
      • Augmented Reality
      • Transactional Ad Units
      • Ensemble Interactions
    • At the Peak
      • Automatic Content Recognition
      • Personal Cloud Entertainment Platforms
      • OLED TVs
      • Data-Driven Marketing
      • Social Media Analytics
      • Video Search
      • Internet Radio
      • Social Network Analysis
    • Sliding Into the Trough
      • Social Analytics
      • Social TV
      • Connected Televisions
      • Social Commerce
      • Digital Offers
      • Internet TV
      • Master Data Management
      • Over-the-Top Set-Top Boxes
      • Social Media Distribution
      • Enhanced E-Books
      • Mobile News Readers
      • Social Gaming
      • Digital Subscription Management
      • Online Video Publishing Platforms
      • Media Discovery and Recommendation Engines
    • Climbing the Slope
      • Addressable TV Advertising
      • Music Streaming in the Connected Home
      • Mobile Ticketing
      • Social Profiles
      • Dynamic VOD TV Ads
      • Mobile Advertising
      • Connected Portable Media Players
      • Socialcasting
      • Intellectual Property Rights and Royalties Management Software
      • Mobile Social Networks
      • Media Engagement and Viewability Metrics
    • Entering the Plateau
      • Rich Media on Demand
      • Consumer-Generated Media
      • Game Consoles as Media Hubs
      • Consumer Digital Rights Management
      • Rich Media — Live Streaming
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Gartner Recommended Reading
© 2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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