Hype Cycle for Media and Entertainment, 2014


Archived Published: 14 July 2014 ID: G00264210

Analyst(s):

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Summary

For 2014, the Hype Cycle for Media and Entertainment focuses on the transformative powers of data-driven strategies, consumer control on media and the tools that will feed new data-driven media business strategies.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Programmatic TV Advertising
      • Programmatic Direct Advertising
      • Media-Embedded Merchandising
      • TV App Platforms
      • Augmented Reality
      • Transactional Ad Units
      • Ensemble Interactions
    • At the Peak
      • Automatic Content Recognition
      • Personal Cloud Entertainment Platforms
      • OLED TVs
      • Data-Driven Marketing
      • Social Media Analytics
      • Video Search
      • Internet Radio
      • Social Network Analysis
    • Sliding Into the Trough
      • Social Analytics
      • Social TV
      • Connected Televisions
      • Social Commerce
      • Digital Offers
      • Internet TV
      • Master Data Management
      • Over-the-Top Set-Top Boxes
      • Social Media Distribution
      • Enhanced E-Books
      • Mobile News Readers
      • Social Gaming
      • Digital Subscription Management
      • Online Video Publishing Platforms
      • Media Discovery and Recommendation Engines
    • Climbing the Slope
      • Addressable TV Advertising
      • Music Streaming in the Connected Home
      • Mobile Ticketing
      • Social Profiles
      • Dynamic VOD TV Ads
      • Mobile Advertising
      • Connected Portable Media Players
      • Socialcasting
      • Intellectual Property Rights and Royalties Management Software
      • Mobile Social Networks
      • Media Engagement and Viewability Metrics
    • Entering the Plateau
      • Rich Media on Demand
      • Consumer-Generated Media
      • Game Consoles as Media Hubs
      • Consumer Digital Rights Management
      • Rich Media — Live Streaming
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Gartner Recommended Reading
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