Magic Quadrant for Digital Marketing Hubs


Archived Published: 16 December 2014 ID: G00262674

Analyst(s): | |

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Summary

CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub.

Table of Contents

  • Market Definition/Description
    • Target Audience
    • The Need for a New Category
    • Definition
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Adobe
      • Conversant
      • DataXu
      • HP
      • IBM
      • IgnitionOne
      • Infor
      • Marketo
      • MediaMath
      • Neustar
      • Oracle
      • Rocket Fuel ([x+1])
      • Salesforce
      • Sitecore
      • Teradata
      • Turn
    • Vendors Added and Dropped
      • Added
      • Dropped
    • Vendors to Watch
      • Acxiom
      • Cake
      • eBay Enterprise
      • HubSpot
      • Kenshoo
      • Marin Software
      • RedPoint
      • SAP
      • SAS
      • Tealium
      • Webtrends
  • Inclusion and Exclusion Criteria
    • Critical Capabilities
    • Revenue
    • Integration and Extensibility
    • Global Reach and Staffing
    • New Customers
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
    • The Need for a Holistic Approach
    • Category Volatility
  • Market Overview
    • Diversified Software Providers
    • Programmatic Ad Tech Providers
    • Analytics and Marketing Operations Providers
  • Gartner Recommended Reading
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