Market Guide for Attribution and Marketing Mix Modeling


Published: 30 September 2016 ID: G00315013

Analyst(s): | |

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Summary

Marketing leaders turn to attribution and marketing mix modeling providers to help them understand the impact of their marketing efforts and media investments. Use this guide to navigate the different providers in this complex and fast-moving analytics category.

Table of Contents

  • Market Definition
    • Marketing Mix Modeling
    • Multitouch Attribution
    • Unified Measurement
  • Market Direction
    • MTA Descends Into the Trough
  • Market Analysis
    • Engagement Structure
  • Representative Vendors
    • Abakus
    • Adobe
    • Analytic Partners
    • AOL Convertro
    • C3 Metrics
    • Conversion Logic
    • Flashtalking
    • Google Attribution 360
    • Impact Radius
    • IRI
    • Neustar MarketShare
    • OptiMine Software
    • ThinkVine
    • Visual IQ
  • Market Recommendations
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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