For many years, commercial teams have segmented their approach to servicing customers based on revenue, strategic importance and a willingness to collaborate. However, the commercial segmentation did not always match up with the capabilities or service offerings of the supply chain.
In today’s world, business models are changing dramatically, customer expectations are heightening, lead times are shortening and revolutionary new technology capabilities continue to emerge.
Customer fulfillment leaders need to develop a new level of customer centricity and make clear, strategic choices about what products and services they will offer and to whom
Download the research to start building your supply chain customer fulfillment segmentation approach.
- Define business goals
- Consider customer capabilities and requirements
- Overlay practicalities and develop the vision