Published: 14 October 2016
Analyst(s): Werner Goertz , Nick Heudecker , Mark Beyer , Fabio Chesini , Hung LeHong , Tom Austin, Jeff Cribbs , Ray Valdes, Benoit Lheureux , Joseph Unsworth , Andrew Frank , Peter Middleton , David Furlonger , Patrick Sullivan , Charles Golvin , Gavin Tay , Alexander Linden , Allie Young, Manjunath Bhat , Noah Elkin , Angela McIntyre, Martin Reynolds , Alfonso Velosa , Daryl Plummer
Digital business innovation creates disruptive effects that have a wide-ranging impact on people and technology. However, secondary ripple effects will often prove to be more disruptive than the original disruption. Digital strategists must actively identify secondary effects when planning change.
Gartner Recommended Reading
©2022 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.