Published: 20 September 2018
Analyst(s): Marketing Research Team
Our survey results show most consumers value personalization but react differently depending on how and why companies use their data. This paper suggests how CMOs can maximize returns on investment in personalization efforts now and in the future.
Consumers Want Personalization and Expect It From Familiar Brands
Being Creepy Can Cause Consumers to Take Undesirable Actions
Companies Stand Out by Offering Tailored Help
Millennials Open to Sharing More Data but Skeptical of Use
Recommended by the Authors
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