Published: 06 July 2018
Analyst(s): Marketing Research Team
To complete a B2B purchase, buyers must navigate internal organizational demands and troves of external supplier information. Our research finds B2B marketers should design and deliver information to help B2B buyers complete specific purchase tasks in an accessible and actionable way.
Information Overload Creates Buyer Confusion
Most B2B Buyers Seek Information Online
Information Volume and Group Dynamics Lead to Delays
Buyers Increasingly Comfortable With a Rep-Free Experience
Recommended by the Authors
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