Gartner Research

Gartner Magic Quadrant for Mobile Marketing Platforms


Marketing leaders use mobile marketing platforms to engage customers through meaningful, contextually relevant interactions on their most personal devices. By providing mobile-specific analytics, automation and engagement tools, vendors enable marketers to capitalize on consumer mobility.

Published: 15 July 2019

ID: G00369059

Analyst(s): Mike McGuire Charles Golvin

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adobe
    • Airship
    • Braze
    • FollowAnalytics
    • IBM
    • IMImobile
    • Leanplum
    • Localytics
    • MoEngage
    • Oracle
    • Punchh
    • Pyze
    • Sailthru
    • Salesforce
    • SessionM
    • Swrve
    • Vibes
    • Xtremepush
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Functionality
  • Advanced Capabilities
  • Market Presence and Momentum
  • Vendor Viability
  • Product Criteria
  • Honorable Mentions
    • The Digital Box
    • Mobivity

Evaluation Criteria

  • Ability to Execute
    • Ability to Execute Criteria
  • Completeness of Vision
    • Completeness of Vision Criteria
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


Market Overview

  • Mobile Marketing Platform Vendors Make Data Core to Business Value
    • Purpose-Built Vendors Take a Mobile-Centric Approach
    • MMH Vendors View Mobile as One Ingredient of a Broader Multichannel Recipe
    • Trading Depth for Breadth Comes at a Cost: Diminished Satisfaction
    • Two Paths of Evolution Point to Consolidation and Elevation
  • Mobile Marketing Platforms Must Differentiate on Data Analytics and Service
  • Keep Your Mobile Marketing Platform Selection Future-Focused

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision
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