Gartner Research

Magic Quadrant for CRM Lead Management

Published: 23 September 2019

ID: G00374025

Analyst(s): Noah Elkin , Ilona Hansen, Julian Poulter, Christy Ferguson


Marketers see analytics and content management as key to CRM lead management success. In response, vendors are facilitating delivery of content across multiple channels and orchestrating better marketing and sales coordination. Use this research to evaluate effective CRM lead management solutions.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Acoustic (formerly IBM)
    • Acquia (Mautic)
    • Act-On
    • Adobe (Marketo)
    • bpmā€™online
    • HubSpot
    • Impartner
    • Oracle
    • Pegasystems
    • Salesforce
    • SAP
    • SugarCRM (Salesfusion)
    • X2Engine
    • Zoho
  • Vendors Added and Dropped
    • Added
    • Honorable mentions

Inclusion and Exclusion Criteria

  • Technology

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


  • What Is CRM Lead Management?
  • How Should You Use This Magic Quadrant?

Market Overview

  • How Is the Market Evolving?
  • Market Consolidation

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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