Gartner Research

Gartner Magic Quadrant for CRM Lead Management

Summary

Marketers see analytics and content management as key to CRM lead management success. In response, vendors are facilitating delivery of content across multiple channels and orchestrating better marketing and sales coordination. Use this research to evaluate effective CRM lead management solutions.

Published: 23 September 2019

ID: G00374025

Analyst(s): Ilona Hansen Julian Poulter Noah Elkin Christy Ferguson

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Acoustic (formerly IBM)
    • Acquia (Mautic)
    • Act-On
    • Adobe (Marketo)
    • bpm’online
    • CRMNEXT
    • HubSpot
    • Impartner
    • Oracle
    • Pegasystems
    • Salesforce
    • SAP
    • SugarCRM (Salesfusion)
    • X2Engine
    • Zoho
  • Vendors Added and Dropped
    • Added
    • Honorable mentions

Inclusion and Exclusion Criteria

  • Technology

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

  • What Is CRM Lead Management?
  • How Should You Use This Magic Quadrant?

Market Overview

  • How Is the Market Evolving?
  • Market Consolidation

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision
Already a Gartner client?

Become a Client

This research is reserved for paying clients. Speak with a Gartner specialist to learn how you can access this research as a client, plus insights, advice and tools to help you achieve your goals.

Contact Information

All fields are required.

By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Experience Gartner Conferences

Join your peers for the unveiling of the latest insights at Gartner conferences.

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.