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Gartner Research
Critical Capabilities for Personalization Engines
Summary
Personalization engines are being used to bolster engagements; however, many marketers struggle to quantify their impact. Digital marketing leaders charged with identifying, evaluating and selecting technologies need to create a shortlist of vendors that best suits their requirements.
Published: 15 July 2020
ID: G00456990
Analyst(s): Jason McNellis , Claire Tassin , Jennifer Polk
Table Of Contents
What You Need to Know
- Three Trends Influence the Market for Personalization Engines
- Trend No. 1: Marketers and Vendors Double Down on Digital Commerce
- Trend No. 2: Vendors Continue to Prioritize Client Success
- Trend No. 3: Vendors Help Marketers Accelerate Personalization Through Templates
Analysis
- Critical Capabilities Use-Case Graphics
- Vendors
- Adobe
- Attraqt
- Boxever
- Certona
- Dynamic Yield
- Emarsys
- Episerver
- Insider
- Monetate
- Qubit
- RichRelevance
- Salesforce (Evergage)
- ZineOne
- Context
- Product/Service Class Definition
- Critical Capabilities Definition
- Data and Analytics
- Testing and Optimization
- Targeting and Triggering
- Marketing Personalization
- Digital Commerce Personalization
- Customer Experience Personalization
- Measurement and Reporting
- Use Cases
- Marketing
- Digital Commerce
- Customer Experience
- Vendors Added and Dropped
- Added
- Dropped
Inclusion Criteria
- Critical Capabilities Rating
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