To purchase this document, you will need to register or sign in above
Personalization engines are being used to bolster engagements; however, many marketers struggle to quantify their impact. Digital marketing leaders charged with identifying, evaluating and selecting technologies need to create a shortlist of vendors that best suits their requirements.
Published: 15 July 2020
ID: G00456990
Analyst(s): Jason McNellis , Claire Tassin , Jennifer Polk
What You Need to Know
Analysis
Inclusion Criteria
Gartner Recommended Reading
This research is reserved for paying clients. Speak with a Gartner specialist to learn how you can access this research as a client, plus insights, advice and tools to help you achieve your goals.
To purchase this document, you will need to register or sign in above
©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.