Gartner Research

Gartner’s Vertical Strategy Framework: Your Roadmap for Successful Industry Go-to-Market Strategies

Published: 15 October 2020

ID: G00732558

Analyst(s): Hanna Karki , Gregor Petri , Derry Finkeldey


Successful industry verticalization efforts focus on core business strategies. Technology and service providers should use Gartner’s Vertical Strategy Framework to ensure that degree of verticalization aligns well with core competencies, market perception, ability to deliver and differentiation.

Table Of Contents




Gartner Recommended Reading

Note 1: Example Industry Resources for Segmentation, Targeting and Positioning

Note 2: Example Industry Resources for Product/Service and IP Development

Note 3: Example Industry Resources for Ecosystem Collaboration

Note 4: Example Ecosystem-Related, Industry-Agnostic Resources

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