Published: 18 July 2022
MMHs create, orchestrate, execute and measure experiences across devices and channels. Digital marketing leaders should use this research to identify vendor solutions that effectively meet their customer profile management, personalization and analytics needs for powering multichannel campaigns.
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The multichannel marketing hub is a core technology that helps marketing organizations achieve their revenue growth goals and realize innovation objectives. They rely on MMH solutions to create operational efficiencies and orchestrate marketing programs to achieve those goals.
The multichannel marketing hub market has shifted to where more MMH vendors are focused on updating their mobile channel capabilities. Marketers demand more two-way conversation opportunities and mobile marketing reporting.
Ten of the 17 evaluated vendors have CDP as either a core capability of or necessary complement to their MMH offerings.CDPs are frequently included in MMH vendor demos, indicating that as
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- Cheetah Digital
- HCL Software
- Redpoint Global
- Customer Profile Management
- Campaign Workflow
- Event Triggering
- Marketing Channel Support
- Real-Time Decisions/Recommendations
- Ad Management
- Marketing Analytics
- Integration With Other Applications
- Campaign Creation
- Campaign Orchestration
- Campaign Execution
- Campaign Measurement
Gartner Recommended Reading
Critical Capabilities Methodology