Published: 04 January 2024
Enterprise software product leaders should prioritize contextual decision augmentation, application orchestration and enhanced user experience to gain differentiation. They should invest in emerging trends like application composition technologies and sustainability to gain a competitive advantage.
Improving business agility is the new software investment priority for enterprise leaders to accelerate growth despite uncertainties.
A new generation workforce, new geopolitical regulations and a new set of indirect priorities, such as sustainability, that require new software capabilities are the new challenges for product leaders.
Incremental modernization of an existing, hybrid software landscape is a prerequisite to delivering demonstrable business value, as business context is usually locked within such legacy systems.
Enterprise software product leaders seeking growth by delivering differentiated products and services through emerging technologies must:
Improve their business impact by prioritizing investments embedding AI-powered decision augmentation in workflows.
Overcome
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Analysts:
Balaji Abbabatulla, Eric Goodness, Jim Hare, Varsha Mehta, Craig Roth, Fabrizio Biscotti, Roberta Cozza, Mike Edholm, Colin Fletcher, Dennis Gaughan, Chet Geschickter, Anshul Gupta, Eric Hunter, Sharat Menon, Radu Miclaus, Sid Nag, Yefim Natis, John Santoro, Annette Zimmermann
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