Gartner Insights Abstract

Maverick Research: Rise of the Digital Humans

Published: 09 January 2024

Summary

This themed wave of Maverick research identifies scenarios for, and the implications of, growing use of increasingly capable “digital humans” — digital representations of people. This growth is fueled by two technological innovations: generative AI and metaverse experiences. By Gartner Futures Lab.

Included in Full Research

Overview

Opportunities and Challenges
  • Digital humans are designed to bring human-like machine interactions to the forefront of new business and operating model innovations.

  • Digital humans’ capabilities are becoming so advanced that they could augment some human roles and displace or eliminate others.

  • New models for communicating and supporting customers, employees, prospects, students and suppliers are being enabled by the combination of digital humans and other emerging technologies.

What You Need to Know
  • Digital humans are representations of people, typically rendered as digital twins, digital avatars, humanoid robots, generative AI (GenAI) or conversational user interfaces.

  • Technological advances and cultural acceptance will pave the way for digital

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