Published: 13 February 2024
Digital marketing leaders looking to develop effective B2B websites face challenges in aligning to customer journey needs and driving business results. Apply this three-step framework to optimize your website experience for buyer journey progression.
Seventy-five percent of B2B buyers say they prefer a rep-free purchase experience, and buyers interact more with supplier websites than any other form of supplier digital interaction.
B2B buyers are increasingly embracing digital commerce. But, customers who purchase via self-service digital commerce are 1.65 times more likely to experience purchase regret than those who buy through traditional sales channels, according to the 2022 Gartner B2B Buyer Survey. This suggests that buyers aren’t getting the appropriate digital information and support necessary to evaluate products and make the right purchase.
Thirty-eight percent of B2B CMOs report increasing investments in website design in
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Analysts:
Rick LaFond, Linda Nguyen
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