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5 Tips for Successful ABM Planning
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Experts
Rick LaFond
Sr Principal, Advisory
Rick LaFond serves as an Advisor in Gartner's marketing practice. In this role, Mr. LaFond offers marketing leaders strategic guidance to more confidently make key decisions and execute critical projects. His core areas of focus include demand generation, content marketing, sales enablement, lead management, messaging and account-based marketing.
Previous experience
Prior to joining Gartner, Mr. LaFond was an Account Manager.
Professional background
Limelight Strategic Communications
Account Manager
Formula Strategy Group
Public Relations & Marketing Coordinator
Areas of coverage
Content Marketing and Management
Customer Acquisition and Retention
Education
B.A., Communication, University of Maryland College Park
Top Issues That I Help Clients Address
1Developing a content marketing strategy
2Progressing B2B customers through buying journey
3Standing up an account-based marketing capability
4Improving alignment with the sales organization
5Tracking and measuring lead pipeline effectiveness