Experts

Rick LaFond

Sr Principal, Advisory

Rick LaFond serves as an Advisor in Gartner's marketing practice. In this role, Mr. LaFond offers marketing leaders strategic guidance to more confidently make key decisions and execute critical projects. His core areas of focus include demand generation, content marketing, sales enablement, lead management, messaging and account-based marketing.

Previous experience

Prior to joining Gartner, Mr. LaFond was an Account Manager.

Professional background

Limelight Strategic Communications

Account Manager

Formula Strategy Group

Public Relations & Marketing Coordinator

Areas of coverage

Content Marketing and Management

Demand Generation and Sales Enablement

Education

B.A., Communication, University of Maryland College Park

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Top Issues That I Help Clients Address

1Developing a content marketing strategy

2Progressing B2B customers through buying journey

3Standing up an account-based marketing capability

4Improving alignment with the sales organization

5Tracking and measuring lead pipeline effectiveness