Gartner Expert

Rick LaFond

Director Analyst

Rick LaFond serves as an Analyst in Gartner's marketing and communication practice.

In this role, Mr. LaFond works with marketing leaders to optimize customer acquisition and account growth strategies, specializing in B2B marketing and the manufacturing and natural resources industry.

Mr. LaFond's coverage areas include digital marketing strategy and execution, demand generation, content marketing, sales enablement, lead management, brand positioning and account-based marketing.

Previous experience

Prior to joining Gartner, Mr. LaFond was an Account Manager.

Professional background

CEB

Account Manager

Limelight Strategic Communications

Account Manager

Areas of coverage

Digital Marketing Strategy and Execution

Content Marketing and Management

Customer Acquisition and Retention

Industry Marketing Execution

Education

B.A., Communication, University of Maryland College Park

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Top Issues That I Help Clients Address

1Optimizing digital marketing strategy and execution for B2B and manufacturing brands

2Developing and managing a content marketing strategy

3Building and optimizing B2B demand generation and sales enablement capabilities

4Maximizing B2B lead pipeline productivity

5Building and managing B2B customer journey orchestration strategy