Experts

Rick LaFond

Director Analyst

Rick LaFond serves as an Analyst in Gartner's marketing and communication practice.

In this role, Mr. LaFond works with marketing leaders to optimize go-to-market strategy and execution, specializing in the manufacturing and natural resources industry.

Mr. LaFond's coverage areas include digital marketing, demand generation, content marketing, sales enablement, lead management, messaging and account-based marketing.

Previous experience

Prior to joining Gartner, Mr. LaFond was an Account Manager.

Professional background

CEB

Account Manager

Limelight Strategic Communications

Account Manager

Areas of coverage

Digital Marketing Strategy and Execution

Content Marketing and Management

Customer Acquisition and Retention

Industry Marketing Execution

Education

B.A., Communication, University of Maryland College Park

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Top Issues That I Help Clients Address

1Optimizing digital marketing strategy and execution for manufacturing brands

2Building and optimizing go-to-market strategy for manufacturing brands

3Developing and managing a content marketing strategy

4Building and optimizing B2B demand generation and sales enablement capabilities

5Developing and executing account-based marketing