Experts
Rick LaFond
Director Analyst
Rick LaFond serves as an Analyst in Gartner's marketing and communication practice.
In this role, Mr. LaFond works with marketing leaders to optimize go-to-market strategy and execution, specializing in the manufacturing and natural resources industry.
Mr. LaFond's coverage areas include digital marketing, demand generation, content marketing, sales enablement, lead management, messaging and account-based marketing.
Previous experience
Prior to joining Gartner, Mr. LaFond was an Account Manager.
Professional background
CEB
Account Manager
Limelight Strategic Communications
Account Manager
Areas of coverage
Digital Marketing Strategy and Execution
Content Marketing and Management
Customer Acquisition and Retention
Industry Marketing Execution
Education
B.A., Communication, University of Maryland College Park
Top Issues That I Help Clients Address
1Optimizing digital marketing strategy and execution for manufacturing brands
2Building and optimizing go-to-market strategy for manufacturing brands
3Developing and managing a content marketing strategy
4Building and optimizing B2B demand generation and sales enablement capabilities
5Developing and executing account-based marketing