Gartner Insights Abstract

When Not to Use Generative AI

Published: 19 March 2024

Summary

Using generative AI (GenAI) for the wrong business use cases leads to high failure rates and diminishes the value of AI in organizations. To avoid this, IT leaders can use this guidance to evaluate if GenAI is the right fit for their use case or whether to consider alternative AI techniques.

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Overview

Key Findings
  • IT leaders struggle in understanding when and when not to apply generative AI (GenAI) for their use cases. The hype surrounding GenAIcan lead them to apply it where it is not a good fit, increasing the risk of higher complexity and failure in their AI projects.

  • A disproportionate focus on GenAI can lead IT leaders to ignore the broader set of alternative AI techniques, diminishing business value. More established AI techniques are a better fit for the majority of potential AI use cases.

  • AI techniques are not mutually exclusive; they can often be combined in a way that makes for

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