Published: 17 April 2024
Deepfakes and AI-generated online content can deceive, mislead and interfere with digital platforms. Product leaders responsible for processing image or video content must incorporate source identification, forgery detection and generative content detection to defend against disinformation threats.
Due to its viral nature, malicious disinformation content can spread and propagate very quickly online. This is driving the need for more and better source identification and attribution solutions to combat the proliferation of disinformation content by threat actors.
The ease of use, availability and growing abundance of generative AI (GenAI)-based image and video manipulation tools mean forgery and tamper detection must be performed transparently and at scale on images and videos to detect and prevent the spread of disinformation.
The battle between the creation of and ability to detect deepfakes is poised to become a digital arms race.
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Analysts:
Dan Ayoub
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