Published: 04 June 2024
Executive leaders often strive to identify strategies that deliver high growth. New 2024 survey findings provide an in-depth view into how high-growth companies are expanding their footprints, investing in new technologies such as GenAI, and promoting a collective leadership approach for success.
On average, high-growth companies expect that almost 60% of their revenue growth rate in 2024 will come from expanding their business footprint, including potential mergers and acquisitions (M&As), new ventures and ecosystem development.
High-growth companies push on all fronts to expand their footprint, leveraging what is known as a gegenpress strategy where they see promise to gain a competitive edge. These company executive leaders also continuously build their collaborative skills to improve their relationships.
High-growth companies spend (on average) 26% more on acquiring new technologies, such as generative AI (GenAI), to drive new growth than low-growth companies.
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Analysts:
David Furlonger, Tsuneo Fujiwara, Dave Aron, Erin Neus-Cheong
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