Published: 27 June 2024
Free offer landing pages and registration forms play a critical role for product-led growth user activation and, ultimately, conversion to paying customers. Tech CEOs should follow four steps — from messaging to monitoring — to improve their free offer landing pages to increase user activation.
According to the 2023 Gartner User Behavior and Influence Survey, 40% of users abandon free offer applications before logging in.
Another 37% of users abandon the applications after initial use because they feel it was unsuitable to their needs, indicating misalignment between how the application was positioned and what it actually contained.
One-third of users indicate security concerns regarding the free offer, resulting in lower completion of the offer.
Free offer landing pages that are not routinely monitored miss opportunities to improve performance and user registration rates.
Increase user adoption of your free offer by optimizing your registration landing
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