Gartner Insights Abstract

Investigate Vendor Claims of Generative-AI-Enabled Products

Published: 03 July 2024

Summary

Thousands of tech software and service providers describe themselves as generative AI vendors or say they use GenAI in their products, but capabilities vary widely. This research offers questions for IT leaders to ask vendors to assess the capabilities, risks and value of GenAI solutions.

Included in Full Research

Overview

Key Findings
  • Vendors commonly focus their product marketing on the uniqueness of their AI technology rather than the problem it solves and how it helps users.

  • Generative AI (GenAI) products require transparency and explainability to foster trust, accountability and ethical use. Enterprises are prioritizing GenAI-enabled products that offer built-in guardrails to protect data and deliver accurate results that users can trust.

  • Understanding a product’s technical foundations, such as the algorithms used, training data sources and model architecture, is critical to understanding its performance, scalability and adaptability. This insight helps organizations make more informed decisions about implementation, customization and integration into

Clients can log in to view the entire document.

To access these insights and much more, talk to Gartner today.

Fill out the form to connect with a specialist to learn how we can help you.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Access Insights

Already a Gartner client?

AskGartner: The AI-powered tool our clients use to find trusted Gartner insights, instantly.

AskGartner | Discover the new AI-powered tool to access trusted Gartner insights

Gartner research: Trusted insight for executives and their teams

What is Gartner research?

Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance.

Gartner research is unique, thanks to:

Independence and objectivity

Our independence as a research firm enables our experts to provide unbiased advice you can trust.

Actionable insights

Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps.

Proprietary methodologies

Our research practices and procedures distill large volumes of data into clear, precise recommendations.

Gartner research is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth.

Tap into our experts

We offer one-on-one guidance tailored to your mission-critical priorities.

Pick the right tools and providers

We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision.

Create a network

Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy.

© 2026 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. It consists of the opinions of Gartner's business and technology insights organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner business and technology insights may address legal and financial issues, Gartner does not provide legal or investment advice and its insights should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its insights are produced independently by its business and technology insights organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity. Gartner publications and other content may not be used as input into or for the training or development of generative artificial intelligence, machine learning, algorithms, software or related technologies.