Published: 24 July 2024
Current pricing strategies and unclear customer value are restricting broad adoption of AR and VR software among enterprises. Product leaders need to articulate the value of AR and VR for their enterprise customers and adapt pricing strategies to use cases outside traditional knowledge workers.
The benefits of immersive experiences are too generic or hypothetical to be impactful for buyers, and this hinders adoption of augmented reality (AR) and virtual reality (VR) software.
The inflexibility of current immersive software pricing stifles adoption and thus inhibits economies of scale.
Promote AR and VR customer adoption by quantifying individual customer use-case benefits (e.g., efficiency, effectiveness, retention and cost avoidance).
Facilitate scalable adoption by reevaluating your current immersive software pricing strategy vis-a-vis customer usage requirements (e.g., shared licenses for shiftwork, guest licenses for external support scenarios, site-based licenses for conference rooms, and device-based licenses for collaboration).
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