Published: 29 July 2024
GenAI continues to revolutionize marketing capabilities, driving the need to craft effective strategies and avoid common pitfalls. CMOs can learn from their peers’ experiences to ideate, prioritize, build a team, design and iterate GenAI pilots to maximize GenAI’s positive impact on their business.
Generative AI (GenAI) has already started to revolutionize the marketing function, transforming workflows and redefining the division of labor between humans and machines. However, its novelty and the multitude of options it offers are slowing down implementation by marketers.
Twenty-nine percent of surveyed marketing leaders indicated they were already implementing GenAI, highest of all business functions in the organization. In addition, 32% were actively planning implementation within six months.
While marketers are eager to become early adopters of GenAI, they approach it with caution and prioritize mitigation measures for associated risks, such as content bias and brand tone alignment. Many
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