Gartner Expert

Anna Maria Virzi

Principal Analyst

Anna Maria Virzi analyzes marketing strategies and trends, extracting insights from Gartner's quantitative research, including the CMO Spend Survey. She helps marketing professionals develop and defend their marketing budgets, identifying areas of under or over investment.

Previous experience

In past roles, she guided editorial teams that specialized in covering marketing, advertising and information technology. During that time, she navigated the shift from print publishing to digital.

Professional background

Incisive Media's and ClickZ Asia

Executive Editor

Ziff Davis Media's Baseline Magazine

Executive Editor

Assistant Managing Editor

Areas of coverage

Marketing Organization and Talent

Marketing Leadership and Strategy

Marketing Operations


MBA, University of Connecticut with a concentration in marketing (May 2021)

BA, University of Rhode Island, Journalism and Political Science

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Top Issues That I Help Clients Address

1How do marketing leaders allocate their budget for capabilities and resources?

2How do I identify cost-saving opportunities without jeopardizing core capabilities?

3How do I know what marketing initiatives to pursue when I have more opportunities than budget?

4What is the marketing budget outlook for the coming year?

5How do I show the value of my marketing investments?