Anna Maria Virzi analyzes marketing strategies and trends, extracting insights from Gartner's quantitative research, including the CMO Spend Survey. She helps marketing professionals develop and defend their marketing budgets, identifying areas of under or over investment.
In past roles, she guided editorial teams that specialized in covering marketing, advertising and information technology. During that time, she navigated the shift from print publishing to digital.
Incisive Media's ClickZ.com and ClickZ Asia
Ziff Davis Media's Baseline Magazine
Assistant Managing Editor
Marketing Organization and Talent
Marketing Leadership and Strategy
MBA, University of Connecticut with a concentration in marketing (May 2021)
BA, University of Rhode Island, Journalism and Political Science
1How do marketing leaders allocate their budget for capabilities and resources?
2How do I identify cost-saving opportunities without jeopardizing core capabilities?
3How do I know what marketing initiatives to pursue when I have more opportunities than budget?
4What is the marketing budget outlook for the coming year?
5How do I show the value of my marketing investments?