Experts

Anna Maria Virzi

Principal Analyst

Anna Maria Virzi extracts insights from Gartner's quantitative research on marketing spending trends, marketing organizational strategies and other topics.

Previous experience

Since 1996, Ms. Virzi has been focused on business and emerging technologies. In past roles, she guided editorial teams that specialized in covering marketing, advertising and information technology. During that time, she navigated the shift from print publishing to digital. She is currently pursuing an M.B.A. from the University of Connecticut.

She previously worked at Forbes.com, Incisive Media (ClickZ), Ziff Davis Media (Baseline magazine) and other publications. At the Connecticut Post, she held an assortment of roles, including Washington, D.C., reporter and state editor.

Professional background

Incisive Media's ClickZ.com and ClickZ Asia

Executive Editor

Ziff Davis Media's Baseline Magazine

Executive Editor

Forbes.com

Assistant Managing Editor

Areas of coverage

Marketing Data and Analytics

Marketing Organization and Operations

Content Marketing and Management

Education

B.A., Journalism and Political Science, University of Rhode Island

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Top Issues That I Help Clients Address

1How do marketing leaders allocate their budget for capabilities and resources?

2What is the marketing budget outlook for the coming year?

3What metrics should I track to show the value of marketing to the business?

4How can I calculate customer profitability?