Gartner Expert

Anshul Gupta

Sr Director Analyst

Anshul Gupta is in Gartner's Technology and Service Provider research, where he is part of the Quantitative Innovation based in Mumbai, India.

Mr. Gupta works with both technology providers and users to grow, evolve and innovate the business by providing advisory services for emerging technologies and business models related to smart devices (consumer IoT), smartphones, wearables, smart fabric, biometrics, flexible displays, connected home, smart city, blockchain initiatives and conversational AI.

Previous experience

Prior to joining Gartner, Mr. Gupta worked with Ernst & Young as a senior consultant. Previously, he worked with Tech Mahindra as a BPR consultant and with Larsen & Toubro as a planning engineer. Mr. Gupta has worked on a range of telecom assignments in India, the U.K., Cambodia and Sudan, with expertise in business process re-engineering, process modeling and simulation, revenue assurance, business process risk consulting, budgeting and costing, project planning, Sarbanes-Oxley (SOX) compliance testing, and process audits.

Professional background

Ernst & Young

Senior Consultant

Tech Mahindra

BPR Consultant

Larsen & Toubro

Engineer - Planning

Areas of coverage

Product Strategy and Launch for Tech CEOs

Customer Acquisition for Tech CEOs

Product Introduction

Messaging and Differentiation

Technology Market Essentials


M.B.A., Finance

B.E., Mechanical Engineering

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Top Issues That I Help Clients Address

1How tech providers can improve marketing effectiveness through differentiated, customer-centric positioning. Improving content (via doc reviews) through storytelling

2How Tech Providers can identify growth opportunities within devices (smartphones, wearables, HMDs, PCs, smart home/ IoT end points) market, understand market trends for the growth?

3How Technology Product Manager & Tech CEO can build their Go-to-market and product launch strategy for Smart Devices, IoT solutions, Smart City, Smart Building solutions?

4How tech providers & CSPs can exploit OTT partnerships, Consumer trends, Bundling, DTH, Broadband/ fiber-to-home, entertainment contents/ music/ gaming for growth?

5How can providers build their partner strategy, RTM Selection (Direct, Indirect), Partner 101 (Program Creation/Mgmt, Marketing, Rev Share), Partner Recruitment (Selection, Value Prop)?