Eric Schmitt has decades of experience with data-driven advertising and marketing innovation. Mr. Schmitt's areas of expertise include TV and digital advertising, marketing data and analytics, audience identity, targeting, campaign measurement, privacy, attribution, database marketing, customer modeling and analytics, segmentation, SaaS, CRM, and marketing automation. He has broad technical, analytical, and privacy expertise, and experience working with CMOs and other marketing leaders at some of the largest consumer and commercial brands. Mr. Schmitt excels in helping to identify and implement on new growth opportunities in marketing data, analytics and advertising.
In his previous organizations, Mr. Schmitt:
* Led and coordinated product, sales, delivery, technology, analytics, and support functions to data-enable cross-platform advertising and marketing.
* Helped leading marketers, advertisers and agencies to implement new data-driven processes for media, digital and direct marketing.
* Developed data and software products and solutions for privacy-safe advertising automation, targeting and measurement.
* Specialized in advanced TV advertising, including cable, broadcast, over-the-top and digital video.
Vice President, Advanced Advertising
Executive Vice President
Marketing Technology and Emerging Trends
Marketing Data and Analytics
CMO Strategy and Innovation
Master of Business Administration, Entrepreneurship, Bentley College, Graduate School of Business
Bachelor of Science, Applied Science, Rutgers University, College of Engineering, General Honors
1Improve advertising efficiency and effectiveness
2Ad targeting and measurement
3Maximizing use of marketing data and analytics