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Gartner Expert
Eric Schmitt
VP Analyst
Eric Schmitt has decades of experience with data-driven advertising and marketing innovation. Mr. Schmitt's areas of expertise include TV and digital advertising, marketing data and analytics, targeting, measurement, identity resolution, privacy, attribution, marketing data management, customer modeling and analytics, segmentation and marketing automation. He has broad technical, analytical, and operations expertise, and experience working with CMOs and other marketing leaders at some of the largest consumer and commercial brands. Mr. Schmitt excels in helping to identify and implement on new growth opportunities related to advertising, marketing data, and analytics.
Previous experience
In his previous organizations, Mr. Schmitt:
Led and coordinated product, sales, delivery, technology, analytics, and support functions to data-enable cross-platform advertising and marketing.
Helped leading marketers, advertisers and agencies to implement new data-driven processes for media, digital and direct marketing.
Developed data and software products and solutions for privacy-safe advertising automation, targeting and measurement.
Specialized in advanced TV advertising, including cable, broadcast, over-the-top and digital video.
Professional background
Acxiom
Vice President, Advanced Advertising
Allant
Executive Vice President
Forrester Research
Principal Analyst
Areas of coverage
Marketing Technology
Marketing Data and Analytics
Marketing Channels and Content
Education
Master of Business Administration, Entrepreneurship, Bentley College, Graduate School of Business
Bachelor of Science, Applied Science, Rutgers University, College of Engineering, General Honors
Top Issues That I Help Clients Address
1Improve advertising efficiency and effectiveness
2Ad targeting and measurement
3Maximizing use of marketing data and analytics