Gartner Expert

Eric Schmitt

VP Analyst

Eric Schmitt has decades of experience with data-driven advertising and marketing innovation. Mr. Schmitt's areas of expertise include TV and digital advertising, marketing data and analytics, targeting, measurement, identity resolution, privacy, attribution, marketing data management, customer modeling and analytics, segmentation and marketing automation. He has broad technical, analytical, and operations expertise, and experience working with CMOs and other marketing leaders at some of the largest consumer and commercial brands. Mr. Schmitt excels in helping to identify and implement on new growth opportunities related to advertising, marketing data, and analytics.

Previous experience

In his previous organizations, Mr. Schmitt:

Led and coordinated product, sales, delivery, technology, analytics, and support functions to data-enable cross-platform advertising and marketing.

Helped leading marketers, advertisers and agencies to implement new data-driven processes for media, digital and direct marketing.

Developed data and software products and solutions for privacy-safe advertising automation, targeting and measurement.

Specialized in advanced TV advertising, including cable, broadcast, over-the-top and digital video.

Professional background


Vice President, Advanced Advertising


Executive Vice President

Forrester Research

Principal Analyst

Areas of coverage

Marketing Technology

Marketing Data and Analytics

Marketing Channels and Content


Master of Business Administration, Entrepreneurship, Bentley College, Graduate School of Business

Bachelor of Science, Applied Science, Rutgers University, College of Engineering, General Honors

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Top Issues That I Help Clients Address

1Improve advertising efficiency and effectiveness

2Ad targeting and measurement

3Maximizing use of marketing data and analytics