Carlos Guerrero is a VP of Advisory, helping CMOs and marketing leaders achieve their commercial and strategic goals. Mr. Guerrero's areas of expertise include marketing strategy, brand, organizational structure, and demand generation.
Previously, Mr. Guerrero was a Senior Advisor with CEB Marketing Leadership Council and CEB Legal Leadership Council.
Marketing Organization and Talent
Marketing and Communications Leadership and Strategy
Customer Acquisition and Growth
J.D., American University Washington College of Law
B.S. Communications, Emerson College
1Helping CMOs with brand building, brand differentiation, and brand execution
2Helping CMOs and marketing leaders redesign their brand architecture
3Helping CMOs demonstrate and communicate the value of marketing
4Helping CMOs asses their organizational structure model
5Helping B2B marketing leaders support Sales through effective demand generation and sales enablement programs