Carlos A Guerrero is an Advisor with Gartner for Marketing Leaders supporting CMOs and their directs achieve their commercial and strategic objectives. Mr. Guerrero's areas of expertise include branding, organizational structure and design, and demand generation best practices. He provides practical advice on these topics through phone-based consultations, document reviews, and in-person briefings.
Previously, Mr. Guerrero was a Senior Advisor with CEB Marketing Leadership Council and CEB Legal Leadership Council.
Marketing Leadership and Strategy
Branding and Value Proposition (retired)
Customer Acquisition and Retention
J.D., American University Washington College of Law
B.S. Communications, Emerson College
1Helping CMOs with brand building, brand differentiation, and brand execution
2Helping CMOs and marketing leaders redesign their brand architecture
3Helping CMOs demonstrate and communicate the value of marketing
4Helping CMOs asses their organizational structure model
5Helping B2B marketing leaders support Sales through effective demand generation and sales enablement programs