Gartner Expert

Carlos A Guerrero

VP, Advisory

Carlos Guerrero is a VP of Advisory, helping CMOs and marketing leaders achieve their commercial and strategic goals. Mr. Guerrero's areas of expertise include marketing strategy, brand, organizational structure, and demand generation.

Previous experience

Previously, Mr. Guerrero was a Senior Advisor with CEB Marketing Leadership Council and CEB Legal Leadership Council.

Professional background



Areas of coverage

Marketing Organization and Talent

Marketing and Communications Leadership and Strategy

Customer Acquisition and Growth


J.D., American University Washington College of Law

B.S. Communications, Emerson College

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Top Issues That I Help Clients Address

1Helping CMOs with brand building, brand differentiation, and brand execution

2Helping CMOs and marketing leaders redesign their brand architecture

3Helping CMOs demonstrate and communicate the value of marketing

4Helping CMOs asses their organizational structure model

5Helping B2B marketing leaders support Sales through effective demand generation and sales enablement programs