Gartner Expert

Carlos A Guerrero

VP, Advisory

Carlos A Guerrero is an Advisor with Gartner for Marketing Leaders supporting CMOs and their directs achieve their commercial and strategic objectives. Mr. Guerrero's areas of expertise include branding, organizational structure and design, and demand generation best practices. He provides practical advice on these topics through phone-based consultations, document reviews, and in-person briefings.

Previous experience

Previously, Mr. Guerrero was a Senior Advisor with CEB Marketing Leadership Council and CEB Legal Leadership Council.

Professional background

Gartner

Senior Advisor

Areas of coverage

Marketing and Communications Organization and Talent

Marketing and Communications Leadership and Strategy

Customer Acquisition and Retention

Education

J.D., American University Washington College of Law

B.S. Communications, Emerson College

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Top Issues That I Help Clients Address

1Helping CMOs with brand building, brand differentiation, and brand execution

2Helping CMOs and marketing leaders redesign their brand architecture

3Helping CMOs demonstrate and communicate the value of marketing

4Helping CMOs asses their organizational structure model

5Helping B2B marketing leaders support Sales through effective demand generation and sales enablement programs