Gartner Expert

Chad Storlie

Sr Director Analyst

Mr. Chad Storlie assists clients with identifying the strategy and approach for their Customer Experience (CX) and Customer Experience Management (CXM) programs. Alongside strategic development, Mr. Storlie researches customer-centric culture, segmentation, analytics, data, Voice of the Customer (VOC) and employee experience to bring about lasting and enduring CX that benefits organizations and customers alike.

Previous experience

Mr. Storlie has 20 years of experience in Customer Experience, Journey Mapping, Voice of the Customer, Marketing, CX Analytics, and Customer Loyalty within Marketing roles in Transportation, Industrial Automation, Pharma, and Defense. Central to Mr. Storlie's CX approach are developing and maintaining deep customer insights with strategies and tactics to leverage analytics, data, and innovation to consistently build and improve CX. Mr. Storlie's commercial focus is founded on customer insight that utilizes a broad range of CX tools to deliver customer loyalty, customer growth, and customer advocacy.

Professional background

Seqirus - a CSL Company

Director, Customer Experience

Union Pacific & CSX (Class I Railroads)

Director, Marketing & Director, CX

Emerson Automation Solutions

Director, Digital CX Strategy

Areas of coverage

Marketing Data and Analytics

Customer Experience

Executive Leadership: Customer Experience Strategies


MBA, Georgetown University, McDonough School of Business

BA, Northwestern University, History

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Top Issues That I Help Clients Address

1Customer Experience Strategy

2Customer Experience Management

3Customer Experience Analytics, VoC & Data Strategy

4User Experience (UX)

5Customer Segmentation and Retention