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Gartner Expert
Chad Storlie
Sr Director Analyst
Mr. Chad Storlie assists clients with identifying the strategy and approach for their Customer Experience (CX) and Customer Experience Management (CXM) programs. Alongside strategic development, Mr. Storlie researches customer-centric culture, segmentation, analytics, data, Voice of the Customer (VOC) and employee experience to bring about lasting and enduring CX that benefits organizations and customers alike.
Previous experience
Mr. Storlie has 20 years of experience in Customer Experience, Journey Mapping, Voice of the Customer, Marketing, CX Analytics, and Customer Loyalty within Marketing roles in Transportation, Industrial Automation, Pharma, and Defense. Central to Mr. Storlie's CX approach are developing and maintaining deep customer insights with strategies and tactics to leverage analytics, data, and innovation to consistently build and improve CX. Mr. Storlie's commercial focus is founded on customer insight that utilizes a broad range of CX tools to deliver customer loyalty, customer growth, and customer advocacy.
Professional background
Seqirus - a CSL Company
Director, Customer Experience
Union Pacific & CSX (Class I Railroads)
Director, Marketing & Director, CX
Emerson Automation Solutions
Director, Digital CX Strategy
Areas of coverage
Marketing Data and Analytics
Customer Experience
Executive Leadership: Customer Experience Strategies
Education
MBA, Georgetown University, McDonough School of Business
BA, Northwestern University, History
Top Issues That I Help Clients Address
1Customer Experience Strategy
2Customer Experience Management
3Customer Experience Analytics, VoC & Data Strategy
4User Experience (UX)
5Customer Segmentation and Retention