Gartner Expert

Chris Ross

VP Analyst

Chris Ross is a Gartner analyst working with CMOs at the world's leading organizations on marketing strategy, brand, leadership, and innovation. Author of over 100 Gartner research documents, his insights have been featured in the Wall Street Journal, Forbes, AdAge and other leading industry publications.

Previous experience

A career marketer and CMO, Chris was also a founder of Systym, a marketing experience design firm pioneering a customer-centric messaging and content development framework for clients such as Adobe, HP, and others. His background includes marketing leadership in technology, consumer products, sports marketing, and an array of other categories. He originally joined Gartner through the acquisition of Burton Group, where he and his team led Gartner's digital marketing programs.

Professional background


Chief Marketing Officer


Chief Marketing Officer

Aries Capital Partners

Chief Marketing Officer

Areas of coverage

Customer Experience

Brand Management

Marketing Leadership and Strategy


B.S., Marketing and Advertising

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Top Issues That I Help Clients Address

1Development and evolution of marketing strategy

2Creation of innovation strategy and initiatives

3Brand vision, positioning and management

4Agency selection, management and optimization