Gartner Expert

Christopher Ross

VP Analyst

Chris Ross works with CMO's on strategy, leadership, organizational design, customer experience (CX) and innovation. His areas of expertise also include the development of brand positioning and architecture, value proposition design and marketing technology strategy.

Previous experience

Previously, Mr. Ross was Founder of Systym, a marketing experience design firm pioneering a customer-centric messaging and content development framework for clients such as Adobe, HP, and others. His background includes marketing leadership in technology, consumer products, sports marketing and an array of other categories. He originally joined Gartner through the acquisition of Burton Group, where he and his team led Gartner digital marketing programs.

Professional background

Systym

Founder - Chief Marketing Officer

Aries Capital Partners

Chief Marketing Officer

Gartner

VP, Digital Marketing

Areas of coverage

Marketing Organization and Talent

Marketing Leadership and Strategy

Content Marketing and Management

Education

B.S., Marketing and Advertising

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Top Issues That I Help Clients Address

1Development of marketing strategy and innovation initiatives

2Creating compelling, intelligently positioned brands

3Building agile, adaptable, high-performance marketing organizations