Experts

Christopher Ross

Sr Director Analyst

Chris Ross works with CMO's on strategy, leadership, organizational design, customer experience (CX) and innovation. His areas of expertise also include the development of brand positioning and architecture, value proposition design and marketing technology strategy.

Roles and responsibility

CMO

S/VP Marketing

Marketing Leaders

Previous experience

Previously, he was Founder of Systym, a marketing experience design firm pioneering a customer-centric messaging and content development framework for clients such as Adobe, HP, and others. His background includes marketing leadership in technology, consumer products, sports marketing and an array of other categories. He originally joined Gartner through the acquisition of Burton Group, where he and his team led Gartner digital marketing programs.

Professional background

Systym

Founder - Chief Marketing Officer

Aries Capital Partners

Chief Marketing Officer

Gartner

VP, Digital Marketing

Areas of coverage

Marketing Organization and Operations

CMO Strategy and Innovation

Branding and Value Proposition

Education

B.S., Marketing and Advertising

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Top Issues That I Help Clients Address

1CMO's working on definition of vision, strategy and direction for their organization

2CMO's driving innovation and organizational change

3Creation and management of modern, agile marketing teams

4Creating compelling, intelligently positioned brands

5Optimal approach to marketing talent, technology and operation

Latest research and insights

Webinar

Gartner L2 Digital IQ Index Retail Banking Europe 2019

Presentations

Rethinking Digital Customer Engagement

Presentations

Building Blocks for Best-in-Class Personalization Campaigns