Gartner Expert

Christopher Ross

VP Analyst

Chris Ross works with CMO's on strategy, leadership, organizational design, customer experience (CX) and innovation. His areas of expertise also include the development of brand positioning and architecture, value proposition design and marketing technology strategy.

Previous experience

Previously, Mr. Ross was Founder of Systym, a marketing experience design firm pioneering a customer-centric messaging and content development framework for clients such as Adobe, HP, and others. His background includes marketing leadership in technology, consumer products, sports marketing and an array of other categories. He originally joined Gartner through the acquisition of Burton Group, where he and his team led Gartner digital marketing programs.

Professional background

Systym

Founder - Chief Marketing Officer

Aries Capital Partners

Chief Marketing Officer

Gartner

VP, Digital Marketing

Areas of coverage

CMO Strategy and Innovation

Content Marketing and Management

Branding and Value Proposition

Education

B.S., Marketing and Advertising

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Top Issues That I Help Clients Address

1Development of marketing strategy and innovation initiatives

2Creating compelling, intelligently positioned brands

3Insight-driven, customer-centric content marketing strategy and execution

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