Colleen Giblin is a Research Principal with Gartner for Sales Leaders, where she leverages a mixed-methods approach combining qualitative and quantitative methodologies to "crack the case" on clients most pressing challenges.
Colleen is a behavioral scientist specialized in buyer and seller psychology. Her research on decision-making and perceptions of value has been featured in Harvard Business Review and MIT Sloan Management Review. In her previous role as a business school professor, she designed and led discussion-driven marketing courses at both the undergraduate and MBA level.
Sales Strategy and Leadership
Ph.D. in Marketing, Carnegie Mellon University
B.A. in Psychology, Cornell University
Rotary Youth Exchange, Bordeaux, France
1Seller Motivation: Drive & Drag
2CSO Pulse Priority Survey Results