Gartner Expert

Danielle Bailey

Managing Vice President

Danielle Bailey is the APAC Sector Lead at L2. She assesses the digital performance of global brands and advises on their APAC market strategies.

Previous experience

She used to lead the Data Partnerships Practice at L2, and identified and developed relationships with third-party data sources for integration into the research methodology.

Areas of coverage

Social Marketing

Digital Commerce Technologies


Cross-Industry Innovation and Disruption

Digital Disruption and Innovation


B.S., Systems Engineering / Management Information Systems, University of Virginia

MBA, Marketing/Finance/Entertainment & Media, NYU Stern

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Top Issues That I Help Clients Address

1Getting up to speed on the dynamics of the APAC / Chinese digital ecosystem and how it differs from the West - topics include ominchannel retail, influencer marketing, cross-border and travel retail

2Determining the best e-commerce strategy for entering / serving China and other APAC markets

3Assessing performance on APAC-specific online retailers (e.g. TMall,, Rakuten, Amazon, etc.)

4Identifying digital media and content investments required to effectively reach APAC consumers

5Identifying CRM and loyalty best practices for retaining and acquiring APAC consumers

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