Gartner Expert

Danielle Bailey

Managing Vice President

Danielle Bailey is a Managing Vice President at Gartner, Formerly L2 where she leads the APAC Sector. Ms. Bailey manages the team responsible for assessing the digital strategies of more than 250 global brands in the APAC market, with a specific focus on China and Japan. Ms. Bailey has developed a custom methodology for benchmarking digital performance that encompasses paid and earned media, e-commerce and search visibility, social media, and brand owned digital channels.

She advises the senior executives of leading global beauty, luxury (fashion/watches and jewelry), activewear and consumer packaged goods brands on optimizing their digital investments to achieve competitive advantage.

Previous experience

In her time at L2, Ms. Bailey spearheaded the expansion of the Digital IQ Index methodology into new markets and verticals. Her research and advisory work has spanned several geographies including: Brazil, Russia, India, and Korea and industries including retail, hospitality, pharma and the public sector. During her tenure she has co-authored more than 30 research studies, including her first study covering China in 2011.

Ms. Bailey also established the data partnership practice at L2, engaging innovative data providers to develop new metrics and analytical frameworks to benchmark digital performance. Prior to L2, Ms. Bailey managed the implementation of award-winning mobile initiatives for large media clients, including NBC Universal, MTV, and The New York Times Company.

Professional background

L2 Inc.

APAC Sector Lead

Starcut Inc.

Director of Product and Project Management

The Home Depot

Associate Product Merchant

Areas of coverage

Social Marketing

Digital Commerce Technologies


Cross-Industry Innovation and Disruption

Digital Disruption and Innovation


M.B.A., Marketing/Finance/Entertainment and Media, NYU Stern

B.S., Systems Engineering/Management Information Systems, University of Virginia

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Top Issues That I Help Clients Address

1Getting up to speed on the dynamics of the APAC / Chinese digital ecosystem and how it differs from the West - topics include ominchannel retail, influencer marketing, cross-border and travel retail

2Determining the best e-commerce strategy for entering / serving China and other APAC markets

3Assessing performance on APAC-specific online retailers (e.g. TMall,, Rakuten, Amazon, etc.)

4Identifying digital media and content investments required to effectively reach APAC consumers

5Identifying CRM and loyalty best practices for retaining and acquiring APAC consumers