Danielle Bailey is the APAC Sector Lead at L2. She assesses the digital performance of global brands and advises on their APAC market strategies.
She used to lead the Data Partnerships Practice at L2, and identified and developed relationships with third-party data sources for integration into the research methodology.
Digital Commerce Technologies
Cross-Industry Innovation and Disruption
Digital Disruption and Innovation
B.S., Systems Engineering / Management Information Systems, University of Virginia
MBA, Marketing/Finance/Entertainment & Media, NYU Stern
1Getting up to speed on the dynamics of the APAC / Chinese digital ecosystem and how it differs from the West - topics include ominchannel retail, influencer marketing, cross-border and travel retail
2Determining the best e-commerce strategy for entering / serving China and other APAC markets
3Assessing performance on APAC-specific online retailers (e.g. TMall, JD.com, Rakuten, Amazon, etc.)
4Identifying digital media and content investments required to effectively reach APAC consumers
5Identifying CRM and loyalty best practices for retaining and acquiring APAC consumers