Gartner Expert

Lizzy Foo Kune

VP Analyst

Lizzy Foo Kune is a VP Analyst, specializing in marketing data and analytics. She focuses on customer data management, marketing dashboard technology and reporting processes, and marketing analytics organization and operations.

Previous experience

Prior to joining Gartner, Ms. Foo Kune spent ten years creating and managing analytics capabilities for marketing and advertising agencies. Her work focused on connecting data to business outcomes, emphasizing the importance of cohesive measurement strategies, technology implementation and management, and various approaches to analysis.

Professional background

Nina Hale / Collective Measures

Supervisor, Analytics and Data Science

FRWD@bain & co.

Senior Analyst

MIT Media Lab

Research Assistant

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Technology and Emerging Trends

Marketing Data and Analytics


B.A., Wellesley College

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Top Issues That I Help Clients Address

1How do I build and deploy a marketing dashboard or report?

2How should I measure and optimize marketing and advertising campaigns?

3How do I select and implement marketing analytics tools, service providers and technologies?

4How do I recruit, hire and retain marketing analytics talent?

5What are the best technologies for organizing and analyzing customer data?