Lizzy Foo Kune is a VP Analyst, specializing in marketing data and analytics. She co-leads the Gartner Futures Lab. Her research focuses on customer data management, including customer data platforms. In addition, she covers marketing dashboard technology and reporting processes, and marketing analytics organization and operations.
Prior to joining Gartner, Ms. Foo Kune spent ten years creating and managing analytics capabilities for marketing and advertising agencies. Her work focused on connecting data to business outcomes, emphasizing the importance of cohesive measurement strategies, technology implementation and management, and various approaches to analysis.
Nina Hale / Collective Measures
Supervisor, Analytics and Data Science
FRWD at bain & co.
MIT Media Lab
Digital Marketing Strategy and Execution
Marketing Technology and Emerging Trends
Marketing Data and Analytics
B.A., Wellesley College
1What are the best technologies for organizing and analyzing customer data?
2What is a customer data platform, and how does it differ from other marketing and enterprise technologies?
3How do I select and implement marketing analytics tools, service providers and technologies?
4How do I build and deploy a marketing dashboard or report?
5How should I measure and optimize marketing and advertising campaigns?