Experts

Lizzy Foo Kune

Sr Director Analyst

Lizzy Foo Kune specializes in marketing data and analytics and advertising, focusing on customer data management, marketing dashboard technology and reporting processes, attribution modeling, programmatic advertising, and hiring and managing marketing analytics teams. Ms. Foo Kune helps clients demonstrate business value through marketing data analysis.

Previous experience

Prior to joining Gartner, Ms. Foo Kune created and supervised the digital analytics and data science capability for a full-service digital agency in Minneapolis. Her work focused on connecting data to business outcomes, emphasizing the importance of cohesive measurement strategies, tag management and analytics implementation and various approaches to analysis.

Professional background

Nina Hale

Supervisor, Analytics and Data Science

FRWD@bain & co.

Senior Analyst

MIT Media Lab

Research Assistant

Areas of coverage

Marketing Data and Analytics

Advertising

Market Insights and Analytics Management

Search Strategy and Execution

Education

B.A., Wellesley College

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Top Issues That I Help Clients Address

1How do I build and deploy a marketing dashboard?

2How should I measure and optimize marketing and advertising?

3How do I select and implement marketing analytics tools, service providers and technologies?

4How do I recruit, hire and retain marketing analytics talent?

5What are the best technologies for organizing and analyzing customer data?