Blog Post
Five Alternative – or Complementary – Approaches to Multitouch Attribution
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Experts
Lizzy Foo Kune
Sr Director Analyst
Lizzy Foo Kune specializes in marketing data and analytics and advertising, focusing on customer data management, marketing dashboard technology and reporting processes, attribution modeling, programmatic advertising, and hiring and managing marketing analytics teams. Ms. Foo Kune helps clients demonstrate business value through marketing data analysis.
Previous experience
Prior to joining Gartner, Ms. Foo Kune created and supervised the digital analytics and data science capability for a full-service digital agency in Minneapolis. Her work focused on connecting data to business outcomes, emphasizing the importance of cohesive measurement strategies, tag management and analytics implementation and various approaches to analysis.
Professional background
Nina Hale
Supervisor, Analytics and Data Science
FRWD@bain & co.
Senior Analyst
MIT Media Lab
Research Assistant
Areas of coverage
Marketing Data and Analytics
Advertising
Market Insights and Analytics Management
Search Strategy and Execution
Education
B.A., Wellesley College
Top Issues That I Help Clients Address
1How do I build and deploy a marketing dashboard?
2How should I measure and optimize marketing and advertising?
3How do I select and implement marketing analytics tools, service providers and technologies?
4How do I recruit, hire and retain marketing analytics talent?
5What are the best technologies for organizing and analyzing customer data?