Experts
Lizzy Foo Kune
VP Analyst
Lizzy Foo Kune specializes in marketing data and analytics and advertising, focusing on customer data management, marketing dashboard technology and reporting processes, and hiring and managing marketing analytics teams. Ms. Foo Kune helps clients realize the value of their marketing data.
Previous experience
Prior to joining Gartner, Ms. Foo Kune spent ten year creating and managing analytics capabilities for marketing and advertising agencies. Her work focused on connecting data to business outcomes, emphasizing the importance of cohesive measurement strategies, technology implementation and management, and various approaches to analysis.
Professional background
Nina Hale / Collective Measures
Supervisor, Analytics and Data Science
FRWD@bain & co.
Senior Analyst
MIT Media Lab
Research Assistant
Areas of coverage
Digital Marketing Strategy and Execution
Marketing Technology and Emerging Trends
Marketing Data and Analytics
Education
B.A., Wellesley College
Top Issues That I Help Clients Address
1How do I build and deploy a marketing dashboard or report?
2How should I measure and optimize marketing and advertising campaigns?
3How do I select and implement marketing analytics tools, service providers and technologies?
4How do I recruit, hire and retain marketing analytics talent?
5What are the best technologies for organizing and analyzing customer data?