Experts

Lizzy Foo Kune

Sr Director Analyst

Lizzy Foo Kune specializes in marketing data and analytics and advertising, focusing on customer data management, marketing dashboard technology and reporting processes, and hiring and managing marketing analytics teams. Ms. Foo Kune helps clients realize the value of their marketing data.

Previous experience

Prior to joining Gartner, Ms. Foo Kune spent ten year creating and managing analytics capabilities for marketing and advertising agencies. Her work focused on connecting data to business outcomes, emphasizing the importance of cohesive measurement strategies, technology implementation and management, and various approaches to analysis.

Professional background

Nina Hale / Collective Measures

Supervisor, Analytics and Data Science

FRWD@bain & co.

Senior Analyst

MIT Media Lab

Research Assistant

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Technology and Emerging Trends

Marketing Data and Analytics

Education

B.A., Wellesley College

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Top Issues That I Help Clients Address

1How do I build and deploy a marketing dashboard or report?

2How should I measure and optimize marketing and advertising campaigns?

3How do I select and implement marketing analytics tools, service providers and technologies?

4How do I recruit, hire and retain marketing analytics talent?

5What are the best technologies for organizing and analyzing customer data?