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Gartner Expert
Lizzy Foo Kune
VP Analyst
Lizzy Foo Kune is a VP Analyst, specializing in marketing data and analytics. She co-leads the Gartner Futures Lab. Her research focuses on customer data management, including customer data platforms. In addition, she covers marketing dashboard technology and reporting processes, and marketing analytics organization and operations.
Previous experience
Prior to joining Gartner, Ms. Foo Kune spent ten years creating and managing analytics capabilities for marketing and advertising agencies. Her work focused on connecting data to business outcomes, emphasizing the importance of cohesive measurement strategies, technology implementation and management, and various approaches to analysis.
Professional background
Nina Hale / Collective Measures
Supervisor, Analytics and Data Science
FRWD at bain & co.
Senior Analyst
MIT Media Lab
Research Assistant
Areas of coverage
Digital Marketing Strategy and Execution
Marketing Technology and Emerging Trends
Marketing Data and Analytics
Education
B.A., Wellesley College
Top Issues That I Help Clients Address
1What are the best technologies for organizing and analyzing customer data?
2What is a customer data platform, and how does it differ from other marketing and enterprise technologies?
3How do I select and implement marketing analytics tools, service providers and technologies?
4How do I build and deploy a marketing dashboard or report?
5How should I measure and optimize marketing and advertising campaigns?