Gartner Expert

Lizzy Foo Kune

VP Analyst

Lizzy Foo Kune is a VP Analyst, specializing in marketing data and analytics. She co-leads the Gartner Futures Lab. Her research focuses on customer data management, including customer data platforms. In addition, she covers marketing dashboard technology and reporting processes, and marketing analytics organization and operations.

Previous experience

Prior to joining Gartner, Ms. Foo Kune spent ten years creating and managing analytics capabilities for marketing and advertising agencies. Her work focused on connecting data to business outcomes, emphasizing the importance of cohesive measurement strategies, technology implementation and management, and various approaches to analysis.

Professional background

Nina Hale / Collective Measures

Supervisor, Analytics and Data Science

FRWD at bain & co.

Senior Analyst

MIT Media Lab

Research Assistant

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Technology

Marketing Data and Analytics


B.A., Wellesley College

Read More Read Less

Top Issues That I Help Clients Address

1What are the best technologies for organizing and analyzing customer data?

2What is a customer data platform, and how does it differ from other marketing and enterprise technologies?

3How do I select and implement marketing analytics tools, service providers and technologies?

4How do I build and deploy a marketing dashboard or report?

5How should I measure and optimize marketing and advertising campaigns?