Experts

Ethan Budgar

Sr Specialist, Advisory

Ethan Budgar is an Advisor who works with Market Insights & Analytics leaders and their teams at some of the world's largest companies. Mr. Budgar primarily helps teams think more strategically about the Insights role. He pushes functions to think in terms of "impact", and frequently teaches tactics for becoming more consultative.

Ethan enjoys helping teams with presentation development, project scoping, issue diagnosis, and more. Frequent challenges he supports:

-How can we tell better stories with our data?

-How should we prioritize our project queue?

-How can we work more strategically with other functions across our organization?

-How can we become more efficient?

Previous experience

Prior to this role, Mr. Budgar consulted with communication teams globally. In his role, Mr. Budgar root-caused pressing industry challenges in order to deliver solutions at scale. Deliverables included best-practice case examples, and practical tools and resources to help communications professionals address high-priority challenges strategically and efficiently. He owned studies focused on change communication, strategic communication, public relations, and social media strategy.

Professional background

CEB

Research Analyst

Areas of coverage

Marketing Data and Analytics

Market Insights and Analytics Management

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Top Issues That I Help Clients Address

1Communicating insights effectively across the organization

2Generating insights that are consistently actionable

3Developing best-in-class Insights & Analytics functions

4Prioritizing research activities, and aligning resourcing to areas of organizational impact.

5Building knowledge portals and repositories of customer information