Gartner Expert

Greg Carlucci

Sr Director Analyst

I leverage data and insights to drive actionable guidance for marketing leaders in the consumers goods industry. Research coverage is applicable to Food & Beverage, Personal Care, Beauty and more. Focused on reporting key category and brand level trends to enable clients to identify opportunity areas for growth and innovation. Specialized focus in consumer goods ecommerce, path to purchase, content optimization, and marketing mix strategies. Supporting clients' needs while seeking current industry trends and value-added information to turn insights into action.

Previous experience

Previous work experience includes 8+ years in brand management at large CPG companies including Procter & Gamble, Edgewell Personal Care, and most recently Columbia Care. Specific skills include brand management, consumer insights, brand positioning framework, digital marketing mix, P&L analysis, ecommerce and dedicated continuous improvement. Contributed to brand development on Tide, Playtex, Banana Boat, Hawaiian Tropic, and Columbia Care.

Professional background

Columbia Care

Brand Marketing Director

Edgewell Personal Care

Associate Brand Manager

Procter & Gamble

Senior Marketing Specialist

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Data and Analytics

Content Marketing and Management

Customer Experience

Industry Marketing Execution

Education

B.A., Business Economics, Xavier University

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Top Issues That I Help Clients Address

1Consumer Goods Industry Digital Marketing Mix Optimization

2Path To Purchase Evaluation And Implementation

3Consumer Goods Category And Insights Application

4Navigating Product Brand Assortment And Distribution Strategy

5Disruption In Consumer Goods Industry Through Prioritization

Latest research and insights