Halle Stern is a Senior Principal, Analyst in Gartner's Marketing practice helping clients to better understand their customers' needs and challenges to improve Customer Experience outcomes such as customer satisfaction, loyalty, retention and advocacy.
Previously, Mrs. Stern was a Government Consultant and Contract Specialist
Customer Acquisition and Retention
Customer Understanding and Marketing Execution
Bachelor of Science, West Chester University of Pennsylvania
1Understanding customer challenges, motivations and values.
2Developing personas and customer journey maps as tool to improve Customer Experience and drive a customer-centric culture.
3Determining how to stand up a best practice customer loyalty program.
4Creating Voice of Customer surveys to identify areas to improve CX and understand changing customer behaviors.
5Identifying the metrics that are the most impactful to measuring customer satisfaction, loyalty and retention.