Gartner Expert

Halle Stern

Sr Principal Analyst

Halle Stern is a Senior Principal, Analyst in Gartner's Marketing practice helping clients to better understand their customers' needs and challenges to improve Customer Experience outcomes such as customer satisfaction, loyalty, retention and advocacy.

Previous experience

Previously, Mrs. Stern was a Government Consultant and Contract Specialist

Professional background

Advisory Board

Contract Specialist

Thelan Consulting


Areas of coverage

Customer Experience

Customer Acquisition and Growth

Customer Understanding and Marketing Execution


Bachelor of Science, West Chester University of Pennsylvania

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Top Issues That I Help Clients Address

1Understanding customer challenges, motivations and values.

2Developing personas and customer journey maps as tool to improve Customer Experience and drive a customer-centric culture.

3Determining how to stand up a best practice customer loyalty program.

4Creating Voice of Customer surveys to identify areas to improve CX and understand changing customer behaviors.

5Identifying the metrics that are the most impactful to measuring customer satisfaction, loyalty and retention.

Latest research and insights