Jeffrey L. Cohen is a Sr. Principal, Analyst at Gartner, working at the intersection of sales and marketing. Sales leaders and marketing leaders need to speak the same language, and Mr. Cohen, an experienced, full-funnel marketer, interprets marketing concepts such as go-to-market, demand generation, account-based marketing, measurement, and even content marketing for sales leaders in an actionable way that leads to greater sales and marketing alignment.
Mr. Cohen developed strategies for demand generation, customer retention, sales enablement and internal alignment for a variety of marketing technology companies and external clients. Every program focused on the right message for each stage of the buyer's journey, while at the same time, provided helpful information that allowed prospects to improve their own job performance.
A key part of Mr. Cohen's role at Salesforce was to conduct nearly 70 customer maturity model workshops with Fortune 500 companies. The outcomes were to provide recommendations for customer improvement and guidance for developing new company content based on common customer challenges. Mr. Cohen is also a published business author.
TOPO now Gartner
Director, Content Strategy
Manager, Content Marketing
Content Marketing and Management
Sales Strategy and Leadership
Sales Execution and Demand Generation
M.A., University of North Carolina at Chapel Hill
B.S., Duke University