Gartner Expert

Jeffrey L Cohen

Director Analyst

Jeffrey L. Cohen is a Director, Analyst in the Gartner for Marketing Leaders practice. With a focus on B2B organizations, Mr. Cohen supports marketing leaders' mission-critical priorities around go-to-market, demand generation, content marketing, account-based strategies and measurement in an actionable way that leads to greater alignment with revenue teams.

Previous experience

Mr. Cohen developed strategies for demand generation, customer retention, sales enablement and internal alignment for a variety of marketing technology companies and external clients. Every program focused on the right message for each stage of the buyer's journey, while at the same time, provided helpful information that allowed prospects to improve their own job performance.

A key part of Mr. Cohen's role at Salesforce was to conduct nearly 70 customer maturity model workshops with Fortune 500 companies. The outcomes were to provide recommendations for customer improvement and guidance for developing new company content based on common customer challenges. Mr. Cohen is also a published business author.

Professional background

TOPO now Gartner

Analyst

Oracle

Director, Content Strategy

Salesforce

Manager, Content Marketing

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Technology and Emerging Trends

Content Marketing and Management

Customer Acquisition and Retention

Education

M.A., University of North Carolina at Chapel Hill

B.S., Duke University

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Top Issues That I Help Clients Address

1Sales and Marketing Alignment

2Demand Generation

3Content Marketing Strategy

4Revenue Data Solutions

5Lead Management