Jeffrey L. Cohen is a Director, Analyst in the Gartner for Marketing Leaders practice. With a focus on B2B organizations, Mr. Cohen supports marketing leaders' mission-critical priorities around go-to-market, demand generation, content marketing, account-based strategies and measurement in an actionable way that leads to greater alignment across revenue teams.
Mr. Cohen developed strategies for demand generation, customer retention, sales enablement and internal alignment for a variety of marketing technology companies and external clients. Every program focused on aligned messaging for each stage of the buyer's journey, while at the same time, provided helpful information that allowed prospects to improve their own job performance.
A key part of Mr. Cohen's role at Salesforce was to conduct nearly 70 customer maturity model workshops with Fortune 500 companies. The outcomes were to provide recommendations for customer improvement and guidance for developing new company content based on common customer challenges. Mr. Cohen is also a published business author.
TOPO now Gartner
Director, Content Strategy
Manager, Content Marketing
Customer Acquisition and Growth
Marketing Channels and Content
M.A., University of North Carolina at Chapel Hill
B.S., Duke University
1Marketing and Sales Alignment
3Content Marketing Strategy
4Marketing Automation and Lead Managment