Jeffrey L. Cohen is a Director, Analyst in the Gartner for Marketing Leaders practice. With a focus on B2B organizations, Mr. Cohen supports marketing leaders' mission-critical priorities around go-to-market, demand generation, content marketing, account-based strategies and measurement in an actionable way that leads to greater alignment with revenue teams.
Mr. Cohen developed strategies for demand generation, customer retention, sales enablement and internal alignment for a variety of marketing technology companies and external clients. Every program focused on the right message for each stage of the buyer's journey, while at the same time, provided helpful information that allowed prospects to improve their own job performance.
A key part of Mr. Cohen's role at Salesforce was to conduct nearly 70 customer maturity model workshops with Fortune 500 companies. The outcomes were to provide recommendations for customer improvement and guidance for developing new company content based on common customer challenges. Mr. Cohen is also a published business author.
TOPO now Gartner
Director, Content Strategy
Manager, Content Marketing
Digital Marketing Strategy and Execution
Marketing Technology and Emerging Trends
Content Marketing and Management
Customer Acquisition and Retention
M.A., University of North Carolina at Chapel Hill
B.S., Duke University
1Sales and Marketing Alignment
3Content Marketing Strategy
4Revenue Data Solutions