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Gartner Expert
Julie Reeves
Sr Director Analyst
Julie Reeves helps clients to better position their brands for success through strategic use of consumer insights and executional considerations. She has a deep understanding of brand strategy, architecture and positioning creation and management in various stages of business maturity across a multitude of industries and competitive situations.
Previous experience
Julie Reeves has served as CMO, General Manager and has led various facets of marketing organizations including brand strategy, insights, creative, and innovation. She began her career in consumer packaged goods and has held roles in retail, higher education and high-tech industries. Julie's experience spans small and entrepreneurial companies to large and established brands.
Professional background
Rachio
Chief Marketing Officer
University of Denver
Associate Vice Chancellor, Brand Marketing
The Clorox Company
Marketing Manager
Areas of coverage
Marketing Organization and Talent
Marketing and Communications Leadership and Strategy
Marketing Leadership and Management
Education
M.B.A., Duke University
M.A., Psychology, Wesleyan University
B.A., Psychology & French Literature, Wesleyan University
Top Issues That I Help Clients Address
1How do I create a Brand Architecture and gain buy-in across the organization?
2How do I use and measure brand strategy to drive value?
3How do I create winning, differentiated positioning for my brand(s)?
4How and when do I create or sunset brands?
5How do I facilitate brand strategy execution internally and externally?