Gartner Expert

Julie Reeves

Sr Director Analyst

Julie Reeves helps clients to better position their brands for success through strategic use of consumer insights and executional considerations. She has a deep understanding of brand strategy, architecture and positioning creation and management in various stages of business maturity across a multitude of industries and competitive situations.

Previous experience

Julie Reeves has served as CMO, General Manager and has led various facets of marketing organizations including brand strategy, insights, creative, and innovation. She began her career in consumer packaged goods and has held roles in retail, higher education and high-tech industries. Julie's experience spans small and entrepreneurial companies to large and established brands.

Professional background


Chief Marketing Officer

University of Denver

Associate Vice Chancellor, Brand Marketing

The Clorox Company

Marketing Manager

Areas of coverage

Marketing Organization and Talent

Marketing and Communications Leadership and Strategy

Marketing Leadership and Management


M.B.A., Duke University

M.A., Psychology, Wesleyan University

B.A., Psychology & French Literature, Wesleyan University

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Top Issues That I Help Clients Address

1How do I create a Brand Architecture and gain buy-in across the organization?

2How do I use and measure brand strategy to drive value?

3How do I create winning, differentiated positioning for my brand(s)?

4How and when do I create or sunset brands?

5How do I facilitate brand strategy execution internally and externally?