Kate Muhl

VP Analyst

Kate Muhl is an Analyst specializing in Cultural and Consumer Insights.

Previous experience

Kate has been researching and advising on the consumer and U.S. culture at Iconoculture for more than a decade.

Areas of coverage

Marketing Leadership and Strategy

Content Marketing and Management


Branding and Value Proposition (retired)

Consumers and Culture


BA in English, Carleton College

MFA in Creative Writing, Columbia University

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Top Issues That I Help Clients Address

1How and why is my consumer segment changing and what should I do about it?

2How is my sector changing, and how is it impacting my consumer segment(s)?

3Which changes in society and culture will impact my consumer segment or sector, and how should I respond?

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