Kate Muhl

VP Analyst

Kate Muhl is an Analyst specializing in Cultural and Consumer Insights.

Previous experience

Kate has been researching and advising on the consumer and U.S. culture for more than a decade.

Areas of coverage

Consumers and Culture

Brand Management


BA in English, Carleton College

MFA in Creative Writing, Columbia University

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Top Issues That I Help Clients Address

1How and why are my target consumer segments changing and what should I do about it?

2How is my sector changing, and how are those changes impacting my consumer segment(s)?

3Which changes in society and culture will impact my consumer segment or sector, and how should I respond?