Gartner Expert

Lacretia Marsh

Sr Principal, Advisory

Lacretia Marsh advises CMOs among the world's leading organizations on marketing strategy development and operational and organizational design. She analyzes client needs to provide actionable items for marketing growth and excellence. Lacretia has spent many years in the financial industry helping clients apply the right marketing resources for data-driven results.

Previous experience

Lacretia is a CFP certificant who has nearly two decades of experience in the areas of retirement planning, insurance, risk management, project management, and high-net worth marketing strategies.

Professional background

Prospera Financial Services

Marketing Account Manager - Advisor Communications

GuideStone Financial Resources

Lead Marketing Strategist - Sales, Sales Manager, Client Relations Specialist

Areas of coverage

Marketing Organization and Talent

Marketing Operations

Marketing Leadership and Strategy


Bachelor of Business Administration, Marketing and Management, Baylor University

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Top Issues That I Help Clients Address

1Marketing Operational Excellence

2Marketing Operating Models

3Marketing Organizational Design and Structure

4Marketing Change Leadership / Transformation

5In-House Creative and Marketing Agency Best Practices

Latest research and insights