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Gartner Expert
Lacretia Marsh
Sr Principal, Advisory
Lacretia Marsh advises CMOs among the world's leading organizations on marketing strategy development and operational and organizational design. She analyzes client needs to provide actionable items for marketing growth and excellence. Lacretia has spent many years in the financial industry helping clients apply the right marketing resources for data-driven results.
Previous experience
Lacretia is a CFP certificant who has nearly two decades of experience in the areas of retirement planning, insurance, risk management, project management, and high-net worth marketing strategies.
Professional background
Prospera Financial Services
Marketing Account Manager - Advisor Communications
GuideStone Financial Resources
Lead Marketing Strategist - Sales, Sales Manager, Client Relations Specialist
Areas of coverage
Marketing Organization and Talent
Marketing and Communications Leadership and Strategy
Marketing Operations
Education
Bachelor of Business Administration, Marketing and Management, Baylor University
Top Issues That I Help Clients Address
1Marketing Operational Excellence
2Marketing Operating Models
3Marketing Organizational Design and Structure
4Marketing Change Leadership / Transformation
5In-House Creative and Marketing Agency Best Practices