Gartner Expert

Noam Dorros

Director Analyst

Noam Dorros is the Director, Analyst - Consumer Goods at Gartner.

Previous experience

Noam Dorros is a Director-level analyst for Gartner for Marketers, based in Chicago, IL. He is the back-up KI leader for the Industry Marketing Strategy and Execution KI in the marketing practice.

As a Director Analyst, Mr. Dorros transforms data driven insights into actionable opportunities for various clients within the Consumable Goods sector. Working with top brands in the consumer packaged goods, personal care and food & beverage categories, he advises on everything from best practices and industry trends to deriving customized digital recommendations that fit various client objectives.

Additionally, Mr. Dorros is responsible for delivering insights on search marketing - search engine optimization (SEO) and search engine marketing (SEM/Paid Search) - to Gartner's clients across all sectors. He leads Gartner's search marketing channel benchmarks Digital IQ and works with vendors to understand trends, pitfalls and best practices within the channel.

Prior to joining the Gartner team, Mr. Dorros spent nearly a decade working at Digital Agencies gaining experience across CPG, retail, insurance, healthcare and automotive industries. Most recently, he lead the development of integrated strategic digital marketing plans, specifically overseeing paid search and paid social channels, for large name CPG brands.

Professional background


Partner/Director, Paid Search & Social

Rise Interactive

Manager, Paid Search

Areas of coverage

Industry Marketing Strategy and Execution


M.B.A., Entrepreneurship, Boston University

B.A., English, Colby College, Waterville, Maine

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Top Issues That I Help Clients Address

1Paid Search Strategy and Execution

2Search Engine Optimization

3Digital Performance Benchmarks

4Digital Commerce