Gartner Expert

Rachel Smith

Principal Analyst

Rachel Smith is a Principal Analyst covering marketing data and analytics. She focuses primarily on helping clients increase marketing analytics maturity, improve KPI selection and dashboard processes, and prove the value of marketing to the organization. In addition, she researches customer data management, including customer data platforms.

Previous experience

Prior to this role, Ms. Smith was a researcher executing on Gartner's proven methodology that identifies best practice solutions to many of today's biggest business challenges.

Areas of coverage

Marketing Technology

Marketing Data and Analytics


B.A., Magna cum laude, International Relations, Colgate University

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Top Issues That I Help Clients Address

1What is a customer data platform, and how does it differ from other marketing and enterprise technologies?

2How do I select the right KPIs and metrics to prove the value of my marketing organization?

3How do I build or deploy a marketing dashboard or report?

4How do I mature my marketing analytics function (i.e. processes, talent, organizational structure)?

5How do I help our marketing organization use data to make more decisions?