Gartner Expert

Rachel Smith

Principal Analyst

Rachel Smith is an Associate Principal Analyst for the marketing and communications practice. She focuses primarily on research in marketing data and analytics, helping clients select metrics for marketing dashboards, increase marketing analytics maturity, and prove the value of marketing to the organization.

Previous experience

Prior to this role, Ms. Smith was a Research Specialist executing on Gartner's proven methodology for conducting world-class research that identifies best practice solutions to many of today's biggest business challenges.

Areas of coverage

Marketing Technology and Emerging Trends

Marketing Data and Analytics


B.A., Magna cum laude, International Relations, Colgate University

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